Marketing
Description:
This cluster is ideal for the creative individuals who still get a thrill out of giving a sales pitch. Creativity paired with solid people skills are essential in the Marketing cluster. Effective communication is also a must. Since most of what we buy is fulfilling a want rather than an actual need, consumers are largely driven by effective marketing. Today’s global marketplace has made the industry even more competitive. People representing this cluster largely influence our decisions to buy through brand advertising, creative messaging and product placement.
Pathways:
The Marketing career cluster has five pathways.
- Marketing Management
- Professional Sales
- Merchandising
- Marketing Communications
- Marketing Research
Courses:
- Art and graphic design
- Accounting, economics and management
- Advertising and marketing
- World language
- Capstone Experience
Activities:
- Class fundraisers and Concessions Management
- DECA – an association of marketing students
- FBLA
- School Newspaper/ Yearbook
- Student government
